Vritti is a merge of traditional illumination where ethnicity meets modern trend. The word ‘Vritti’, originates from Sanskrit language, which means a serene wave emerging from mind which eliminates the evil mental disturbance and allows you to indulge into eternal peace.

We enormously endorse the Indian craft and craftsman hence all our products showcase the rustic tradition, skill, and culture of India. We adhere to use only natural, organic & ecofriendly raw material which makes ‘Vritti’ the environment friendly organization.

At, Vritti, we focus on touching ample of lives with consistent efforts and modern perception to create a bond between the rural vintage and the urban glamour. Each of our product is bathed in traditional art and contemporary look, celebrating the joy of artisans for keeping the age old culture alive.  Vritti aims to flourish the deep entrenched roots of native art not only by bringing the traditional art close to you but also plans to pass on the same to the future generation.

Our aim is to support and encourage local artist who are extremely talented however cannot find the reasonable value for their product which will enable their basis survival especially the woman of rural India. We plan to give them the platform where they can showcase their talent which is much appreciated throughout the world.

Our goal is to encourage the healthy and organic living which is fading from our society day by day. We target to reach a level where we can help people to break the current lifestyle trend and pursue a ecofriendly and organic lifestyle bringing us more close to mother nature, peace and prosperity.