While, all of us desire to achieve perfection in everything we do, there is a certain attraction towards small and little imperfections in everything. Nobody is perfect and it is these imperfections which have helped us hold together a civilised society where people with different imperfections co-exist in harmony.Same way handmade fabrics are  perfect in its own way.

The Love for Handmade:

In today’s modern age, machines mass produce garments. These machines are designed to achieve perfection. They make no mistakes. However, they also take away a personal touch we all desire. It takes out the life out of the garments. It becomes just another piece of clothing and not something a person can really get attached to. As it is widely said, “If you can’t make a mistake, you can’t make anything”.

Handmade fabrics have been a part of the Indian way of living since time immemorial. The desire to create is one of the deepest yearnings of the human soul. And, with handmade textiles, this yearning has been kept alive for centuries. These Indian fabrics reflect the traditional heritage and cultural wealth of India. The artisans creating these Handloom fabrics are like gems hidden in the depths of the country. They possess the traditional knowledge passed on from generations which keeps alive the time map of the Indian civilizations.

Long Way Ahead:

We at Vritti Designs, are working towards enlightening the people about the value of these true gems of our nation. We believe that the handmade textiles of India can compete with any given fabric from any given market in the world. Given the opportunity, these fabrics can rule the global fashion industry.
However, the Indian handmade textile industry is facing a slump. There has been a decline in the sales of the brilliant handmade fabrics due to the rise of fast fashion and synthetic fabrics. While there are some passionate craft lovers in the country, the majority is chasing the western styles.

We believe that creation of these dazzling handmade fabrics should be promoted and that the significance of this art should be highlighted not only nationwide but also globally. The Textile Ministry of India has taken some strong initiatives doing the same. Reaching out to the youth, the Ministry has started various trending hash tags like ‘ #IWearHandloom ‘ and ‘ #CottonIsCool ‘. These tags have been used a combined of 80 million times in less than a year’s time.

durable.

We believe that crafters/ weavers don’t make mistakes; they just add a new “design element” to the garment. Handmade is created with great love and care and it is the thought with which it is created that really gives a special touch and add value to anything!

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Feel free to write back to us with your stories. We would be delighted to publish your points of view. Or for any other feedback, you could send an email to: contact@vrittidesigns.com

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